Outplay Entertainment, the UK's largest mobile games publisher, approached TAMBA with a brief to secure new players through Influencer Marketing.
This tower defense game was ideally suited to the mid core gamer so we identified and negotiated deals with some of the world's most prolific YouTube game reviewers, with fantastic results.
Our activities include:
- Creation of a media pack for influencers to use to optimise their game reviews
- Sourcing high traffic YouTube vloggers
- Contract negotiations and service delivery agreements with the selected influencers
- Not only delivering day 1 downloads of the game but day 1 micropayments within the game; behaviour of only gaming diehards
- Long tail effect from videos now found in YouTube search
- 40,936 total unique views to date
"The TAMBA team have something really something special going on. Their responsive approach to influencer marketing is a refreshing blend of well-establish relationships with the right people and good old-fashioned hard graft. These guys have gone the extra mile on each campaign, and have a solid understanding and processes-in-place to achieve a low CPA/high ROI, making TAMBA a truly must-have service for any marketing team."
- James Foreman, Outplay Entertainment