Influencing Consumers through Competitions
Some companies think competitions are a waste of time, yet others believe that a well-run promotion can influence consumers and increase sales.
The latest TAMBA whitepaper, Influencing Consumers through Competitions 2014, reveals insights into the impact of social media competitions on consumers. For example, 74.6% of survey participants state that competitions have influenced their decision to buy from the brand. 74% are more likely to recommend a brand that offers competitions. Furthermore, these brands are viewed more favourably by 78.7% of respondents.
Report findings come from a survey conducted by TAMBA, involving 896 people who regularly enter competitions, to find out if competitions have any actual influence on their purchasing decision.