Our latest infographic curates the most significant metrics around Influencer Marketing, often seen as a dark art and with incalculable ROI.
Word of Mouth is 50 times more likely to trigger a purchase than an impersonal ad, making influencers the golden egg for most brands.
Connecting with vloggers and bloggers to help brands tell stories that grow consumer confidence and sales can be challenging. TAMBA has built a network of influencers across the globe to help our clients get the eyes and ears of those they most want to connect with, and we help those brands create campaigns that drive interactions and ultimately conversions.
From this we are able to deliver competitive CPA (cost per acquisition) of new customers for our clients compared to other - perhaps more conventional - channels such as Google Adwords.
These metrics, garnered from a variety of research studies (sources denoted at the bottom of the infographic) all evidence the power of Influencer Marketing as part of a wider communications and social media strategy.
So will you be making use of Influencer Marketing in your next campaign? We'd love to chat to you about your requirements and any assistance you may need creating a compelling proposition or reaching the right influencers. Get in touch today, on 01543 495 888.
This infographic is free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/infographic-influencer-marketing-metrics-2016