Google’s search algorithms changed this week and this time, to suit mobile friendly websites.
From Tuesday, you may have noticed a significant impact on your position in search. This is because responsive websites are being given more prominent positions.
Criteria for the new algorithm includes text size, the amount of space between links and whether the content fits across a mobile screen.
A representative of Google said: "As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens."How do I know if Google deems my website to be search compliant?
Easy – all you have to do is head to Google’s Mobile Friendly Test and answer a few straightforward questions.
Believe it or not, sections of websites owned by the European Union, the BBC and Wikipedia are currently failing this test so it’s definitely worth checking!What should I do if my website fails the test?
There’s no better time than the present to make your site responsive.
For all businesses, SEO should be a key part of your marketing strategy. With this change being so small, the price of making your site mobile friendly will be more than justified.
If you’re worried about Google’s latest change and need some advice on your current website, please contact Jon Broomfield on 01543 495888 or firstname.lastname@example.org.