LONDON (3rd October 2013) - Staffordshire and London-based full service agency TAMBA has been named agency of record for The Brick, the 80s inspired mobile phone from family consumer electronics giant Binatone, after a competitive pitch.
The Brick, imitating the earliest mobile phones, has been designed to be worn as a fashion accessory, with custom holsters available, but whilst it looks 80s, it’s backed up with Bluetooth, high quality audio capabilities and an impressive battery life. On the standard model the battery life is up to 1-month standby and up to 3 months on the Power Edition. By using the XXL Brick accessory battery, the standby time can be up to 6 months!
TAMBA has been given a remit across trade and consumer markets consisting of experiential marketing, public relations, social media activity, advertising and point of sale.
The Brick was unveiled in early September at IFA in Berlin to an audience of 240,000 consumers with live events staged and managed by TAMBA.
"Binatone has a fantastic heritage in consumer electronics but we are particularly excited to now be helping them use social media channels to engage with both the tastemakers and of course consumers who are looking for a more fashion forward mobile handset. Binatone are a progressive company and have quickly embraced the opportunities live marketing and social media present." said TAMBA CEO, Kay Hammond.
Simon Lorenz, Global Marketing Director at Binatone said “TAMBA convinced us with their horizontal capabilities and creative approach. With our big plans for The Brick we needed an agency that can create strong visibility in social and classic media and so TAMBA was a clear choice.”