1 million plays in just 2 months for Butlins Happy Days game
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Objective:
In 2011, Butlins are celebrating 75 years of family holidays. As part of their marketing activities around this special anniversary, they wanted to create a family friendly online game set in a virtual version of their resorts which would appeal to the whole family and show off the resorts’ facilities.
Activity:
In response to this brief we created ‘Happy Days’, a SIMs style game in which you must take the holiday makers who visit your resort and place them in the activities or venues they are thinking about. Players can choose from the three Butlins resorts and layouts in-game are based on the actual layouts of the real resorts.
If players keep enough people in the park happy, they are rewarded with an iconic Redcoat, synonymous with the Butlins brand.
A prize draw element was included so that Butlins could request email addresses and build their contact database of potential holidaymakers.
Click to view:
Happy Days game
Results:
Within 2 months of launch, this game has already had over 1 million plays across the globe with no additional advertising budget. As well as being widely taken up by online gaming sites and blogs, the game has also seen continuous chatter on social networks driving audiences to the game, particularly on Twitter.
Head of Communications, Jae Hopkins said “Now TAMBA is the kind of company I like working with! Real humans with loads of techy knowledge, bags of ideas and creativity, and the ability and desire to get things done well and on time. They produced a great game for Butlins which hit the top of the European viral games charts (and number 2 in the world) inside a month, and had an average engagement time of over 3 minutes. The team were professional, helpful, creative and pro-active in resolving issues. Thanks guys!”
- Our tweets >
- @Abigail_Hall It was a fantastic evening, thanks so much. I had a ball even though Barry likes to stick his oar in!
(about 19 hours ago) - I'm at Reece Associates click here
(about 23 hours ago) - I'm at City Café (1 Brunswick Sq, Birmingham) click here
(about 1 day ago)
