LONDON (October 2013) – Staffordshire and London-based full service agency TAMBA is thrilled to have recently been awarded second and third place at prestigious marketing services awards The Cogs, 2013.
Recognised for their ability to provide exceptional, specialist online marketing services including social media strategy and communications, PR and experiential marketing, TAMBA came second overall for the sought-after Cogs title of Company Of The Year. The ultimate accolade in 2013’s full category list, Company Of The Year is voted by both judges and industry professionals, celebrating the ‘best of the best’ across different business categories featured in last year’s winner’s list.
TAMBA also walked away with third place in the Digital – Social category, following some intense competition nationwide. The agency’s comprehensive and forward-thinking approach on several of their high profile clients including Sun Life Direct, Butlins, Dunlop and Cash Genie helped see them create some stand-out campaigns in a densely populated digital sphere.
“We’re delighted to again be recognised by The Cogs for the work we’ve been producing for our clients over the last year,” said Kay Hammond, TAMBA’s CEO. “We’re proud of the results and successes our campaigns have commercially achieved and it’s wonderful to gain the judges recognition in addition.”.
The Cogs is an annual celebration of the companies and individuals who work behind the scenes of the best promotional marketing activity nationally, going above and beyond to deliver exceptional campaigns.
LONDON (3rd October 2013) – Staffordshire and London-based full service agency TAMBA has been named agency of record for The Brick, the 80s inspired mobile phone from family consumer electronics giant Binatone, after a competitive pitch.
The Brick, imitating the earliest mobile phones, has been designed to be worn as a fashion accessory, with custom holsters available, but whilst it looks 80s, it’s backed up with Bluetooth, high quality audio capabilities and an impressive battery life. On the standard model the battery life is up to 1-month standby and up to 3 months on the Power Edition. By using the XXL Brick accessory battery, the standby time can be up to 6 months!
TAMBA has been given a remit across trade and consumer markets consisting of experiential marketing, public relations, social media activity, advertising and point of sale.
The Brick was unveiled in early September at IFA in Berlin to an audience of 240,000 consumers with live events staged and managed by TAMBA.
“Binatone has a fantastic heritage in consumer electronics but we are particularly excited to now be helping them use social media channels to engage with both the tastemakers and of course consumers who are looking for a more fashion forward mobile handset. Binatone are a progressive company and have quickly embraced the opportunities live marketing and social media present.” said TAMBA CEO, Kay Hammond.
Simon Lorenz, Global Marketing Director at Binatone said “TAMBA convinced us with their horizontal capabilities and creative approach. With our big plans for The Brick we needed an agency that can create strong visibility in social and classic media and so TAMBA was a clear choice.”
In line with soaring UK temperatures, TAMBA have produced an Infographic for Stay In Devon that directly compares a holiday at home to a holiday abroad, in a bid to increase tourism to the region. With an aim to contradict research from 2012, Stay in Devon has found statistics to prove that a holiday to Devon is a better option than a holiday to Majorca.
With this year’s line-up including Dave Coplin (Chief Envisioning Officer of Microsoft) and Tom Standage (Digital Editor at The Economist), we’d been really looking forward to the conference. We’re glad to say it did not disappoint. Here are some of the key learning points we gleaned from SMI13.
1. Social media environments have existed for centuries.
Tom Standage opened with an interesting comparison of modern-day communication with that of ancient times. The notion of socialising with peers is not a new one, but what’s interesting is how communication has changed over time.
Ancient Romans were known for sharing information through letters, conversations and snippets heard in 15th century coffee houses. All walks of life would visit coffee shops to learn pertinent news – current affairs, politics, and of course, gossip. Communication was essentially a two-way street.
Standage explained that the idea of “new” social media has been in existence for ages, before it gave way to “old” broadcast media where news is fed to us with little chance for providing feedback. After some 70 years, we’ve come full circle back to a more open form of communication. Is social media really the new old way? (more…)