Objectives
- To create a completely new brand identity for the customers online presence, including logo, online marketing strategy and website sales solution
- To position this website as a market leader in providing designer trainers to the UK marketplace
- To provide an accelerated online promotion strategy to ensure sales are produced even in the site's infancy
- To provide a modern, contemporary ecommerce solution to attract the key 18-24 demographic
- To incite visitors to join the mailing list by invoking excitement about the brand
- To produce facilities such as a HTML email solution to maximize sales to mailing list subscribers
Solutions
- The site was created with a mix of Flash and HTML, the former to create the modern stylish image and the latter to ensure search engine friendliness for the online marketing campaign
- We developed a back office solution for the client to maintain the website themselves upon going live to reduce any ongoing maintenance costs
- We created a HTML email component within the back office allowing the client to send out visually exciting mailshots promoting key ranges
- We created a special order coding solution allowing the client to offer bespoke discounts to different target audiences to increase sales throughput
Results
- The website was launched on time in May 2004
- The site fully achieved its business objectives
- Just a month later, the client commissioned a further phase of development based on the site's immediate success
- The website achieved a phenomenal 47 sales in a single day within the first month of going live
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