Unconventional methods of promotion have the ability to achieve cut-through, create buzz and stay in the minds of consumers.
It takes brave and playful marketers to embrace the understated potential of experiential marketing. Fortunately these are two of the pillars that drive everything we do as a creative agency, and TAMBA’s little book of guerrilla marketing tactics continue to grow.
Gamification simply works. Turning tedious tasks and even advertising messages into a game helps to engage and incentivise audiences to take action. Games for advertising – or advergames – offer brands the chance to share their products and services with consumers through an interactive, shareable platform with measurable return on investment.
TAMBA is one of the UK’s leading creators of infectious, award-winning games. Since we set up our viral marketing division in 2006, our portfolio of over 150 games have been played by hundreds of millions across the globe. This has helped our clients achieve a significant increase in brand awareness, customer acquisition and data capture. Whatever your measure of success, we can create a unique gaming experience to deliver the required results.
Making consumers feel a part of the action can really influence how they feel about a brand. That's why we create live events and experiential opportunities that have real cut through and significant ROI. Whether that's a flashmob, custom character or live demo team at key locations, TAMBA has the experience to deliver compelling activities and we do so across the globe.