Social Media Marketing
Tony Thomas, Director, Visibility IQ (for The Sugababes)
Let’s get everyone talking… about you!
Social media encompasses a huge number of channels and audience types. So much bigger than getting Facebook “likes” or more Twitter followers, social media is about inviting your customers into 1 on 1 conversations, listening and learning to adapt your brand to their evolving needs.
As one of the UK’s leading social media marketing agencies, we work with you to define your goals in the social space, create a social media strategy and ultimately deploy that strategy with both engaging apps and community-building conversation and interaction. We also undertake social media listening and analysis to establish your current position, and compare this against any competitors to look for opportunities to elevate your brand positioning.
We’re not just about Facebook either; our skills extend to many international social networks – particularly important if you’re a global brand – including Hyves, NetLog and IWIW. We develop and deploy Twitter campaigns, build Pinterest communities and in the B2B space, we’ll also look to networks like LinkedIn and Quora to build your reach.
We’ve got relationships with a large number of talented bloggers and writers where depth is as important as reach. We’ll connect you with content originators and the curators that share and spread stories widely. We’ll help you define and build relationships with online influencers.
Added to this, we can deliver the media buying specifically in the social space, to maximise return on investment by finding out the demographics you are targeting and sourcing the right network spots to hit your KPIs.
In 2011, we were named The COGS Awards Social Media Marketing Agency of the Year for our work across our social clients. We also picked up two Golden Twit Awards in late 2011 for our own Twitter feed, which has become rather well known in adland for it’s 75,000+ followers.
Got a social media marketing brief or pitch coming up? We’d love to be involved.