When integrated into business strategy, social media is a powerful avenue for companies to connect with target audiences, add value to their lives and grow customer loyalty.
The days of pondering the merits of social media have long gone, as smart companies today realise the competitive advantage gained from two-way conversations with customers. Beyond connecting with audiences already talking about your brands online, nurturing relationships with customers can convert them into brand champions. As a leading social media agency in the UK, TAMBA can help develop a social media strategy in line with your business needs.
If you think about when you use social media, it probably isn't just in normal business hours and this goes for most brands' customers. That's why, at TAMBA, we operate an Always On social media communications team so we can respond in a timely fashion to your audience as and when they are online 24/7. As we learn the questions and regularly communications patterns of your audience, we develop a knowledge base our comms team can draw on to respond to every customer quickly and accurately.
We develop editorial plans for brands that weave brand stories alongside community conversation, all strategically integrated into the goals we've set together for your social media strategy. Planned content allows you to share and amplify key product and service messages whilst responding to your customers' responses. These plans also allow you to see why we have created each piece of content, whether for conversation, for a conversion or to get engagement to a further area of your digital real estate.
At the core of effective communication are active listening and understanding. TAMBA offers meaningful insights into consumer perception and competitive intelligence to establish a solid foundation for a successful social media presence. We can provide in-depth analysis, identify key trends and reveal untapped opportunities to drive long-term brand performance.
We have extensive experience with major third-party tools, including Radian6, Sysomos and Brandwatch.
A vibrant online community should thrive organically. With an engagement strategy in place, we implement proven practices that encourage interaction and lateral engagement.
We're experienced in a wide array of creative communications – from community-building content on Facebook and Twitter and thought-leadership blog pieces that dominate on LinkedIn Pulse, to guerrilla marketing and Facebook games with viral potential.
We can connect you with our network of key influencers, bloggers and content curators who are well-respected in their areas of expertise to develop an outreach programme with extensive depth and reach.
Social media efforts do not work in isolation. To gauge the impact and value of social of your marketing campaigns, we help you establish social media KPIs to be measured against your business outcomes. These are reported on monthly, with analysis coupled with recommendations to ensure progress is consistent.
We have a skilled team of game and app developers in-house, and have built many digital activation pieces from games and advent calendars to jukeboxes and competition mechanisms. Working within the guidelines of the social media platforms, we can recommend and build the social media tools to achieve your business goals.
In two weeks we helped our client, Pirelli, grow their fanbase by 19% and multiply their average engagement level eightfold.
Superdry use TAMBA's social media expertise on an ongoing basis, from Twitter engagement campaigns to Facebook apps and interactive magazines.
Binatone tasked us with the global launch marketing for a brand new 80s-style mobile phone, a brief which included public relations, experiential marketing, social media and point of sale activities.
QualitySolicitors tasked us with an aggressive customer acquisition programme through social media, leading to an 83% increase in customer enquiries from social media.