easyJet Virtual Postcard
easyJet are Europe's leading airline, operating on over 600 routes across 30 countries with a fleet of over 200 aircraft. They employ over 8,000 people including 2,000 pilots and 4,500 cabin crew. Last year they served over 55 million passengers.
easyJet were seeking a fun, interactive way to spread their brand on Facebook, both with holidaymakers and with those enjoying staycations.
We produced a virtual postcard app for easyJet in which users could upload their own photo as the main postcard image and then overlay graphics from a bank created by us to create wacky postcards to send to their Facebook friends.
During the campaign, thousands of postcards were created and shared on Facebook which provided a low-cost, high impact advertising campaign for easyJet.