Happy Days: Viral GameIn 1936 Billy Butlin created the most recognised holiday company in the UK - Butlin's. The brand enjoys a fantastic reputation for great family holidays and short breaks as well as being a nostalgic piece of UK holiday heritage.
Client Objective:In 2011, Butlin's celebrated 75 years of family holidays. As part of their marketing activities around this special anniversary, they wanted to create a family friendly digital campaign to promote the resorts and all the facilities they had to offer.
Agency Activity:In response to this brief we created ‘Happy Days’, a SIMs style game in which players must take holidaymakers who visit their resort and place them in the activities or venues they are thinking about. Players can choose from the three Butlins resorts and layouts in-game are based on the actual layouts of the real resorts.
If players keep enough people in the park happy, they are rewarded with an iconic Redcoat, synonymous with the Butlin's brand.
A prize draw element was included so that Butlins could request email addresses and build their contact database of potential holidaymakers.