Energy Bill Revolution
Energy Bill RevolutionThe Energy Bill Revolution is a 2012 campaign calling on the Government to use the money it gets from carbon tax revenue to make UK homes super-energy efficient. Groundbreaking analysis undertaken by energy efficiency experts Camco has calculated that on average the Government will raise £4 billion a year in carbon taxes over the next 15 years. They estimate that if this revenue were recycled to households to spend on energy efficiency measures, it would be enough to bring 9 out of 10 households out of fuel poverty.
Client Objective:The client need an agency to support their campaign with all marketing collateral; from brand identity through to the website.
Agency Activity:Our remit was to create the branding from scratch, logo, brand palette and font pack. Once we had finalised the brand we then created the organisation's website, including an e-petition facility to attract signups which could then be used to lobby Government more effectively.
Results:The public quickly got behind the campaign and thousands of people signed up to the e-petition as well as spreading the message across social media channels.
Ed Matthew, Director of Transform UK, the organisation coordinating the campaign, said: “We chose TAMBA to produce the Energy Bill Revolution website because they are leaders in their field. We knew they’d do a great job creating a site that can represent the alliance of organisations, appeal to the public at large, and commuicate directly with MPs about the need for warm homes and lower bills.” Back