Client: Comic Relief				Domain: www.rednoseday2007game.co.uk
Description: For Red Nose Day 2007, fundraisers Comic Relief issued a Digital Challenge to interactive agencies. They wanted to see how much we can "Spread the Red" so we customised one of our games, Pop, to produce "Red Lead". The objective is to safely guide the red noses across the screen ensuring they don't get popped by a sharp pencil. Each time a red nose makes it across the screen, a pencil lights up red, thus Spreading the Red....Lead. Geddit? Red Lead ultimately won the 2007 Comic Relief Digital Challenge, referring more donators to Comic Relief than any other campaign. For the same reason, the game also won an NMA Effectiveness award in March of the same year. The site was also voted Adobe Site of the Day on 14/03/07.