News Story
TAMBA launches Slow It Down game for Singer Songwriter Amy Macdonald
Amy Macdonald, one of Europe’s biggest selling singer songwriters, returns this Summer with a brand new album ‘Life In A Beautiful Light’. The first single ‘Slow It Down’ will be released on 11th June and looks set to take her straight back to the top of the European charts.
As part of the promotional activities to spread the word about the album and single amongst Amy’s fans, TAMBA were recently engaged to create a Facebook game based around Amy’s passion for cars.
The game, also entitled Slow It Down, tasks players with helping Amy make it to her gigs in time, picking up instruments dropped by her band along the way. It may sound simple but driving over the instruments too fast will cause them to smash so the trick is to Slow It Down! See what we did there?
The game also has a competition element so players can enter the scoreboard to be in with a chance of winning tickets to see Amy live at some of her festival appearances.
“We are delighted to have been awarded the brief from Universal. Amy’s fans are digital natives and as such are a natural fit for a gaming experience. Amy loves her new cartoon identity and has already been sharing it with her fans on Twitter!” said TAMBA CEO, Kay Hammond.
Play the game on Facebook here.
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