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EMBARK ON THE STORMTRAIL WITH BLACKS LEISURE | 21/12/2009
Our latest viral campaign is for Blacks, the Outdoor specialists. This campaign takes the form of a game - STORMtrail - which, appropriately enough, takes place in the Great Outdoors.
STORMtrail places you in control of the Unhappy Camper, an outdoor enthusiast who has inadvertently ventured out on the stormiest day of the year. Players must steer the Camper around the windy clearing, avoiding tents, torches and other camping equipment as the strong winds fling them around. As time progresses, the tempo of the game increases, with more and more obstacles moving at ever-growing speeds. How long can you keep the hapless Camper out of harm's way?
Keeping the Camper alive is not without its rewards. Upon submitting a time to the game's leaderboard, each player is presented with a virtual scratchcard and, thus, the chance to win anything from discount codes to £300 cash by scratching off the foil to reveal three Blacks logos. In the true spirit of viral, if a player refers others to the game via the "send to a friend" facility, additional scratchcards are awarded.
If you would like to know more about how TAMBA can create a viral campaign for your brand, call us today on 01543 495 888, or follow us on Twitter.
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