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TAMBA FINALISTS IN NMA EFFECTIVENESS AWARDS 2009 | 14/05/2009
There is a real buzz at TAMBA HQ today as we've just been told we're finalists in the NMA Effectiveness Awards 2009. Our campaign for Virgin Active, Sofa Bash, has been shortlisted by the judges in the Best Use of Viral Marketing category in the industry's leading awards. Not only has the game had over 17 million plays since launch, it's also driven a huge increase in footfall to the gyms through the distribution of free day passes which were given as a reward for playing the game. Can we repeat our success of 2007 when we won an NMA special award for our Comic Relief Red Nose Day campaign, Read Lead? We'll find out on 25th June!!!! If you'd like to talk to us about how we can create a buzz around your brand using advergames, please call us on 01543 495 888.
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