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PRIZEBOOM.COM DEBUTS VIRAL GAME | 24/04/2008
eResponse media is an interactive media and direct marketing agency enabling advertisers to successfully and cost-effectively execute their online strategies and helping website publishers to maximize their online advertising revenues. They hired TAMBA to produce and seed a viral game to promote prizeboom.com, a site which invites consumers to win fantastic prizes through completing online surveys.
The viral campaign - Fair Game - is two games in one and is reminiscent of some classic fairground stalls. In the first game you must hook ducks and meet the target score to proceed to the bonus round. The bonus game is a duck shoot where you must aim your rifle and fire at the moving targets. You might even see some cuddly toys which are quick movers but offer you lots of points if you can hit them.
As the game progresses, more variety is introduced to the levels and this encourages consumers to stay on-brand for longer. Look out for pirate ducks who are bad news for your score. Sailer ducks score big but old boots are worth nothing at all.
At the end of the game, users can register with the PrizeBoom.com site and can win a Nintendo Wii in a prize draw for leaving their score on the leaderboard.
To play the game click here. And to hire TAMBA to deliver traffic to your website using a viral campaign, call us on 0121 689 4650.
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