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INTERNET WORLD WALKABOUT GAME GOES LIVE | 25/03/2008
You might not necessarily assume that you could use viral marketing for a B2B audience but that's exactly what we've done with our latest viral game, for Internet World 2008.
In Internet World Walkabout, players are transported into a virtual Earls Court in which they must look after all the attendees at Internet World. With a Sims-style feel, this game is full of brand managers and IT directors who all need to find what they're looking for at the exhibition. When they think about where they want to go, defined in a thought bubble above their heads, you must pick them up with your mouse and drop them into the relevant section of the show.
As well as being fiendishly good fun, this game promotes all the major Internet and digital marketing arenas covered by the show and highlight's this years focus on Web 2.0 technologies.
At the end of the game, users can opt to click through to the Internet World site to register for free tickets to the event.
This is a central part of the marketing strategy for the show so we're looking forward to delivering more delegates through the door than ever before.
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