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INTERNET WORLD APPOINTS TAMBA AS VIRAL MARKETING AGENCY FOR 2008 SHOW | 12/03/2008
Birmingham, 12th March 2008.
TAMBA, the multi-award-winning viral agency has announced its appointment as the viral marketing agency for Internet World 2008.
Awarded best business exhibition at the 2007 Event Awards, Internet World is designed to educate business decision makers on the latest developments in the market and introduce them to the suppliers who can help them implement their online strategies.
TAMBA has been tasked with producing a viral game to attract new delegates to the show as well as promoting the Web 2.0 focus of this year’s show.
The agency has also been invited to speak at Internet World, following Account Director Jon Broomfield’s popular seminar at Technology for Marketing & Advertising in February.
On the appointment of TAMBA, James Drake-Brockman, Show Director says; “We’re excited about our partnership with TAMBA. The game will be a bit of fun, will raise awareness of Internet World and shows that we’re embracing the latest digital marketing techniques.”
Kay Hammond, managing director of TAMBA concludes; “We’re delighted to be working with Internet World on this viral awareness campaign. We’ll be using buzz marketing tools and techniques to ensure this year’s show is the most successful yet”.
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