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TAKE A TRIP DOWN HAZARD LANE | 6/03/2008
Our latest viral game launches today - Hazard Lane - for Landmark Information Group. The game is designed to promote their new tool which helps homeowners identify environmental pitfalls with property purchases such as proximity to landfill, flood risk etc.
Landmark chose to use viral marketing to communicate their offering as it offers a light-hearted way to educate users on the risks presented with a property purchase, whilst being a fun and addictive game.
In Hazard Lane you must fling the property purchaser onto high value property targets avoiding risk areas such as flooded roads and cemeteries and areas overrun by hoodies! You have three opportunities to fling the buyer and your total purchases are added up to give you an overall score based on property investment accrued. Of course, landing on bad areas will lose you money so they're to be avoided at all costs.
This is a game of luck, which highlights why you shouldn't leave housebuying to chance!
To try the game now click here.
If you'd like to use viral marketing to share the benefits of a new product you are launching, please call Jon Broomfield on 0121 689 4650.
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