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MYDECO MY DINNER PARTY FACEBOOK WIDGET | 6/02/2008
The creators of lastminute.com have launched mydeco, a customisable interior design website that lets users plan their own room designs using 3D models.
mydeco sells more than one million products from over 500 retailers, while 3D room-planning tools help users see how the products will look their own room.
Founder and executive chairman Brent Hoberman says: "mydeco helps you get more out of your home. The site empowers consumers by giving them unrivalled choice, design advice and unique room-planning tools.
“We, as a nation, spend about £14bn a year furnishing our homes – yet until now, the internet hasn’t been used to bring it all together and make the customer’s shopping experience easier and more enjoyable. mydeco gives you everything you need to shop wisely, stylishly and confidently."
To help promote the mydeco brand, TAMBA have been tasked with creating a number of Facebook widgets, the first of which launches today. mydeco My Dinner Party invites Facebook users to create their dream dinner party, in which they can add celebrity guests and their own Facebook friends and invite others to join the party or create their own. A variety of room sets can be selected from which follow the illustrative style of the mydeco brand.
The application utilises the Facebook members database to display a member's friends and a mask can then be applied to their photograph to add them to the party. A separate application was created for the mydeco website for those people who don't use Facebook.
Further mydeco Facebook widgets are due to be launched in the coming weeks as part of the company's extensive launch marketing.
mydeco attracted a group of investors, following one of the largest internet seed rounds in Europe, led by SPARK Ventures.
Tom Teichman, Chairman of SPARK Ventures, a founder investor in lastminute.com and Non-Executive Director on the Board of mydeco said: “This is a very large market and the mydeco team is one of the most successful, experienced and dynamic in Europe at building big new online markets.”
In addition to SPARK Ventures, other investors include Lord Rothschild’s family interests, Edward Atkin, founder of Cannon Avent, Marc Worth, founder of Worth Global Style Network, Yoo Ltd, the property branding, design & investment company lead by John Hitchcox and Philippe Starck and Arts Alliance, a venture capital firm who was also a backer of lastminute.com, represented by founder Thomas Hoegh.
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