Ceva release HTML5 social media game by TAMBA
Vetinary medical company, Ceva has launched a new online game to raise awareness of distressed cat behaviour.
The Sofa Scratch game, created by social media and marketing agency, TAMBA, aims to engage with cat owners to highlight the signs of a distressed cat as well as promote the benefits of Ceva’s Feliway product range – which helps prevent the behaviour and symptoms.
Players need to like the That Purple Cat Facebook page and spray the falling sofas to save them from destruction with participants being given the chance to win one of 6,000 giveaways.
Malcolm Laurie, marketing manager at Feliway, has commented on the campaign: “We wanted to create a campaign that would capture and drive user interaction with new customers, building awareness of the Feliway brand and its character, ‘That Purple Cat’. Equally important, it’s also a fun way to engage with our existing customers and drive fans to our Facebook site.”
Kay Hammond, CEO at TAMBA said “The game we’ve created is a light-hearted but informative experience, which educates pet owners on how they can identify stress in their cats and then demonstrates the impact of the Feliway product range. Making the game in HTML5 offered our client a cost effective way of being accessible on mobile devices without going down the route of multiple apps.”
The campaign has been promoted via Facebook, blogger outreach, blogger and media desk drops, and announced across owned channels
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