Staffordshire-based digital agency TAMBA has won the account for a PLAYMOBIL app for the company’s newly released series of Unicorn and Fairy toys.
With “Unicorns in Fairyland”, the agency has created a unique, virtual world to be accessed by children aged 4+. Using the PLAYMOBIL Fairies toy sets, the app encourages children to nurture and care for baby unicorns, taking them into full grown adulthood. Through features such as feeding, grooming and decorating, children can personalise the unicorns to suit their own characters. The app has been released in line with the launch of the new toy sets. With the secret codes from the four PLAYMOBIL Fairies bags available in stores, additional game content can be activated.
The app takes a responsible stance to children’s gaming with absolutely no in-app purchases.
“Working with PLAYMOBIL to support the launch of ‘Unicorns in Fairyland’ has been a fantastic experience for us. PLAYMOBIL are a globally recognised brand fostering children’s creativity and fantasy, and to be partnered with them in this instance has been a phenomenal experience. We are really excited about the launch and looking forward to the response from children across the globe!” said TAMBA CEO, Kay Hammond.
Christian Buchner, New Media Manager at PLAYMOBIL said “By the use of the secret codes in the packages, we want to provide consumers with supplementary advantages at no additional charge. It’s the first time that we have combined one of our physical toys directly with a digital experience.”
The app is available on Google Play and the iTunes store and there is also a web version for users who prefer to access on a desktop device. The game is initially being launched in Germany, Austria, Switzerland, Malta, Belgium, the Netherlands, Luxemburg, Italy, Denmark, Finland, Sweden and Norway with more country versions to follow.
On 1st December, we deployed a TAMBA-designed Advent Calendar for Butlins using back-end software by North Social. With a large number of quirky prizes and an eager fan base, just 7 days later we have already seen incredible results from the campaign.
People talking about the brand on Facebook has increased 893% and likes have been uplifted by nearly 20%, from a starting figure of just under 45,000.
We asked Jae Hopkins, Head of Communications at Butlins for her thoughts: “We chose to work with TAMBA on our advent calendar app because we’ve completed successful projects with them before, and know they work cooperatively, proactively and fast with us. We gave TAMBA 2 weeks to get this app up and running, and it went live for the 1st of December – just as they had said it would! Our two motivations were to increase likes on our Facebook Page ahead of the main holiday buying season, and to bring a bit of sparkle to our guests’ worlds! So far the evidence is that the advent calendar is doing both!”
Yesterday, TAMBA also deployed a series of Facebook ads to support the campaign to its conclusion on Christmas Eve.
If you’d like to participate in the advent calendar giveaway, you can do so here.
Staffordshire-based digital agency TAMBA has today launched a game for Zurich-based Smart Object producer, Koubachi and it’s first product, interactive -.
The measures soil moisture, light intensity and temperature. Using the built-in module, the data is sent to the Koubachi cloud, where the Koubachi Plant Care Engine analyzes it based on scientific plant care models developed in cooperation with biologists.
Through the free iPhone or Web app the plant owner receives tailored advice on when and how to care for his plants. Koubachi notifies the plant owner through push notifications (iPhone App) or email (Web App) regarding the five key care parameters for every plant – watering, fertilizing, misting, temperature and light.
The game, developed and marketed by TAMBA, invites players to take control of the wellbeing of virtual plants. It is the player’s to monitor their plant’s health – using Koubachi’s five key care parameters as a guide – and to ensure all their needs are met.
“We were delighted to win the pitch to produce Koubachi’s first game,” said TAMBA CEO, Kay Hammond. “Their plant sensor is completely revolutionary and game helps give consumers an understanding of the kind of assistance it can provide”.
Stefanie Karrer, at Koubachi said of the game “We were delighted by the commitment and love to the detail that TAMBA showed in their pitch. The resulting game shows us that TAMBA was the right choice: the game is fun to play, self-explanatory and simply addictive!”.
Website URL: http://game.koubachi.com
The agency will be tasked with all online activity for its pioneering weight loss product, Boot Camp In A Bottle.
TAMBA will produce a new website for the company as well as handling ongoing social media communications and app development.
“Boot Camp In A Bottle is a really exciting product in the weight loss sector as it’s the first completely natural meal replacement supplement. We’re looking forward to growing awareness of it in the consumer space and we’ve been delighted that Boot Camp have selected us as their agency of record as they commence their international growth plan.” said TAMBA CEO, Kay Hammond.
David Cox, Founder and CEO of Boot Camp Foods said “Our pitch involved some of the leading digital agencies out there but TAMBA demonstrated greater insight and commercial relevance in their pitch than anybody else. We are looking forward to allowing TAMBA to take us by the hand and help us grow our business internationally through digital.”
Boot Camp Foods: http://www.bootcampfoods.com
TAMBA has launched a Facebook app for Butlins in which families can create animated photo albums of their memorable holidays and occasions and share them on Facebook and Twitter.
The app currently has two animation themes – Pirates Adventure and Animal Adventure – with more planned for the future.
This campaign comes hot on the heels of our recent augmented reality campaign for the launch of £25 million Wave Hotels and Apartments in Bognor Regis which has been distributed in press advertising as well as being found throughout the resort.
In 2011, TAMBA also produced the Happy Days viral game for the resorts which went on to win both a 2012 Travel Marketing Award and a Roses Design Award.
“The Butlins experience is a magical one and we wanted to give holidaymakers a way of remembering their time there with a unique keepsake. Not only does this application offer this, but it can also be used by families to build a memento of any special occasion not just holidays. ” said TAMBA CEO, Kay Hammond.
Jae Hopkins, Head of Communications at Butlins said of the app “This is a lovely way for families to share photos on social media. TAMBA pitched the idea having done some other exciting work with us recently. They have consistently come up with innovative projects that have come in on time and on budget”.
Make your own Family Adventure Album here: http://apps.facebook.com/butlinsadventure/
Staffordshire-based digital agency TAMBA has won the account for a PLAYMOBIL app for the company’s newly released series of Unicorn and Fairy toys. With “Unicorns in Fairyland”, the agency has created a unique, virtual world to be accessed by children aged 4+. Using the PLAYMOBIL Fairies toy sets, the app encourages children to nurture and
On 1st December, we deployed a TAMBA-designed Advent Calendar for Butlins using back-end software by North Social. With a large number of quirky prizes and an eager fan base, just 7 days later we have already seen incredible results from the campaign. People talking about the brand on Facebook has increased 893% and likes have
Staffordshire-based digital agency TAMBA has today launched a game for Zurich-based Smart Object producer, Koubachi and it’s first product, the interactive Koubachi Wi-Fi Plant Sensor. The Koubachi Wi-Fi Plant Sensor measures soil moisture, light intensity and temperature. Using the built-in Wi-Fi module, the data is sent to the Koubachi cloud, where the Koubachi Plant Care