Objectives
- To produce a new website for Harris, benchmarking it as the world leader in decorating products.
- To deliver a preference-led user experience, with a wealth of interactive features
- To adhere to brand guidelines whilst providing the brand with a new dimension on the Web
- To implement a Flash product selector tool with customisable PDF downloads
- To provide a large scale content management solution to allow the Harris marketing team to maintain the site themselves.
- To deliver an improved customer perception through online user attraction and retention and an increase in traffic volume and quality.
Solutions
- The site was designed, developed and deployed to fully achieve the clients' objectives.
- Interactive features such as 'Choose your mood' allows the visitor to customise their experience.
- Much of the site is database driven to allow revision by the customer using either our content management system or by uploading their product database in Excel format to suit their internal processes.
- Delivered integrated Flash, HTML, PHP and MySQL solution to present a contemporary, stylisted solution for this forward thinking brand.
- Created search engine friendly page structure throughout with a focus on natural search engine positioning for long term traffic success.
Results
- The website was delivered on time and on budget, and with full adherence to brand guidelines.
- Our commission to undertake the website was closely followed by being awarded the contracts to develop a CD-ROM for Harris as well as an internal digital asset management solution.
- The full solution was successfully delivered in August 2005
- The solution is now being marketing in both the UK and US to further enhance the company's position as world leader in it's field.
- TAMBA maintain an ongoing relationship with Harris for future digital project.
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