TAMBA Internet

Last night saw the Roses Creative Awards announced at a glittering ceremony in Manchester. Representing Team TAMBA was Account Manager, Grace Mills and our client Jae Hopkins represented Butlin’s, the client for whom we’d had a campaign nominated.

After the longest wait – Best app / game was one of the last categories to be announced – we were overjoyed to pick up a Silver award for Happy Days, our second award for the campaign in the last few months.

The Happy Days viral game, which recently won a Travel Marketing Award, has now been played over 2.3 million times and continues to charm a family audience with more and more viral spread as time goes on.

The win comes in a week where Butlin’s have again retained us to provide some very exciting marketing activity so we’ll be sharing that in the next couple of months.

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You may have heard some of the buzz about Pinterest, one of the newest social networks on the block, but you might not know how much of this excitement is warranted, and how much is pure hype. Suffice to say, in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly. Read on to understand how Pinterest can help your brand.

The Pinterest Model
Pinterest has a very simple model: it allows users to “pin” pictures to “pin boards” that they curate. Pinterest’s killer feature is its simplicity: people using Pinterest for the first time (“pinners”) have a very shallow learning curve to negotiate. Once they’ve mastered the art of pinning, Pinterest users tend to be loyal, with 20 percent of Facebook users visiting Pinterest every day, and user retention over one and three months is higher than for any other social network at this point after its launch. Read more

There’s such a plethora of social media news resources and communities, it would be completely ridiculous to try and read them all every day, but if you’re in social media, agency or client-side, you need to have a shortlist which you do scan every day.

With this in mind, I wanted to share my shortlist as it may offer some resources useful for others. Social media is NOT just Facebook and Twitter so the resources I read, also share a lot of niche or international social network news.

Here’s my list:

1. Mediabistro – www.mediabistro.com / @mediabistro
2. Social Media Influence – www.socialmediainfluence.com / @socialinfluence
3. Mashable – www.mashable.com / @mashsocialmedia
4. Clickz.com – www.clickz.com / @clickz
5. Social Media Today – www.socialmediatoday.com / @socialmedia2day Read more