Last night saw the Roses Creative Awards announced at a glittering ceremony in Manchester. Representing Team TAMBA was Account Manager, Grace Mills and our client Jae Hopkins represented Butlin’s, the client for whom we’d had a campaign nominated.
After the longest wait – Best app / game was one of the last categories to be announced – we were overjoyed to pick up a Silver award for Happy Days, our second award for the campaign in the last few months.
The Happy Days viral game, which recently won a Travel Marketing Award, has now been played over 2.3 million times and continues to charm a family audience with more and more viral spread as time goes on.
The win comes in a week where Butlin’s have again retained us to provide some very exciting marketing activity so we’ll be sharing that in the next couple of months.
You may have heard some of the buzz about Pinterest, one of the newest social networks on the block, but you might not know how much of this excitement is warranted, and how much is pure hype. Suffice to say, in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly. Read on to understand how Pinterest can help your brand.
The Pinterest Model
Pinterest has a very simple model: it allows users to “pin” pictures to “pin boards” that they curate. Pinterest’s killer feature is its simplicity: people using Pinterest for the first time (“pinners”) have a very shallow learning curve to negotiate. Once they’ve mastered the art of pinning, Pinterest users tend to be loyal, with 20 percent of Facebook users visiting Pinterest every day, and user retention over one and three months is higher than for any other social network at this point after its launch. Read more
There’s such a plethora of social media news resources and communities, it would be completely ridiculous to try and read them all every day, but if you’re in social media, agency or client-side, you need to have a shortlist which you do scan every day.
With this in mind, I wanted to share my shortlist as it may offer some resources useful for others. Social media is NOT just Facebook and Twitter so the resources I read, also share a lot of niche or international social network news.
Here’s my list:
1. Mediabistro – www.mediabistro.com / @mediabistro
2. Social Media Influence – www.socialmediainfluence.com / @socialinfluence
3. Mashable – www.mashable.com / @mashsocialmedia
4. Clickz.com – www.clickz.com / @clickz
5. Social Media Today – www.socialmediatoday.com / @socialmedia2day Read more
As we end our 2011-2012 financial year, we are reflecting on a fantastic 12 months at TAMBA. Many fantastic clients, a record 5 major awards for both our campaigns and for the agency as a whole and now a brand new website, with a refreshed brand identity.
We’ve dropped Internet from our name and are now just TAMBA, and we’ve let the brand “grow up” as we reach an amazing 15 years in business (longer if you count before we were a limited company!). Having come from humble roots as a web design firm, we’ve now grown into a multi-disciplinary agency with specialisms in online gaming, social media marketing and mobile app development. Our clients have evolved with us and we now count some recognisable brands and famous names amongst our customer base; from Dell, Carphone Warehouse, Reckitt Benckiser and Butlins, to Kylie Minogue and the Sugababes.
From a single director in the 90′s to a team of four executive directors and a further two non-executive directors, we’ve increased headcount and established a London office in addition to our beautiful Staffordshire headquarters. We’ve become one of the most followed agencies on Twitter in the UK and have been named in The Drum’s Design 100; a top 100 league table for agencies. Read more
What the New Facebook Home App Means for Brands The new Android app, Facebook Home, is the latest mobile app to send ripples of both excitement and concern through the social media marketing world. For big brands, the question is how to leverage this new development for maximum benefit at minimum risk. Smartphone and tablet
It’s Christmastime at TAMBA Towers We’ve worked so hard all year We’ve worn out keyboards, mice and pens Given blood… And sweat… And tears Campaigns have launched Awards were won We celebrated hard And now we say a huge THANK YOU To clients, with this card We hope you’ve had a prosperous year Learned social
Yesterday I visited St Paul’s School for Girls in Edgbaston, Birmingham to take them through D-Day, an initiative by BIMA to engage school age children with careers in digital. Across the country over 1800 young people participated with the support of nearly 70 digital agencies. The aim of the day was for the agencies to