Since its launch in 2009, Quora has gone from strength to strength. While it hasn’t hooked user imaginations in the same way as Pinterest, and while it doesn’t provide the demographic gold-mine that Facebook has built up, Kay Hammond of multi-award winning digital marketing agency TAMBA told technology journalist Emma Byrne that Quora should not be overlooked.
“Quora is still a relatively young startup and, despite only having a handful of employees, it has an estimated market value of $400 million,” Kay said. “On the back of this, Quora has successfully raised $61 million in investment since its launch without ever making a cent of income. The market hot for Quora, and its competitors, with more users and viable revenue streams, have struggled to raise as much funding.” Read more
Social media has a big impact on how people shop. Not just for the big-ticket, research-heavy purchases that they might make once or twice a year, but also on the FMCGs/CPGs that they buy on a weekly – or even daily – basis.
A quarter of all purchases of FMCGs are influenced by exposure to one form of social media or another and this proportion is growing. In the non-alcoholic beverage and the baby and child care sectors, this proportion rises to almost 34% and 38% respectively. Shoppers are weaving their interaction with social and mobile marketing into their everyday lives: 37% of grocery shoppers access stores’ social media sites, 59% of tablet owners access supermarket sites on their devices, and 31% of customers access supermarket information on their smartphone or mobile phone if they have one. Read more
The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?
The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction? In a white paper – The Luxury Marketing Myth: Exclusivity is critical to maintaining luxury’s allure – Pam Danziger explains that the tight coupling between luxury and exclusivity is “an old-European myth.” For younger, more democratic luxury consumers, “exclusivity” has negative connotations of snobbery and manufactured scarcity. Exclusivity for its own sake is not what the growing market of young luxury consumers value. What they prefer, according to Danziger, is “an exclusiveness derived from the ability to express a personal point of view, an attitude and one’s uniqueness.” Read more
What the New Facebook Home App Means for Brands The new Android app, Facebook Home, is the latest mobile app to send ripples of both excitement and concern through the social media marketing world. For big brands, the question is how to leverage this new development for maximum benefit at minimum risk. Smartphone and tablet
It’s Christmastime at TAMBA Towers We’ve worked so hard all year We’ve worn out keyboards, mice and pens Given blood… And sweat… And tears Campaigns have launched Awards were won We celebrated hard And now we say a huge THANK YOU To clients, with this card We hope you’ve had a prosperous year Learned social
Yesterday I visited St Paul’s School for Girls in Edgbaston, Birmingham to take them through D-Day, an initiative by BIMA to engage school age children with careers in digital. Across the country over 1800 young people participated with the support of nearly 70 digital agencies. The aim of the day was for the agencies to